2 Questions: Sync and Notifications

[jbearamus]

Couple of questions:
1. HTC Sync: is there anything that needs to be installed on the phone? HTC's instructions on the support site just says load HTC Sync and then connect via USB and then Sync should detect it, but my Sync isn't detecting it. Suggestions?
2. Notifications: Is there a way to get a custom ringtone as a notification so thats what I hear when I get a text for example? I figured out custom tones for Contacts but not notifications.
I've tried setting it as a contact ringtone first and that didn't work, and trying to move it from the sd card to system/audio/notifications didn't work either

thanks