BuildOS working, ROM not uploading but w/o error...??

[junkmale53]

I been able to cook my own ROM using BuildOS and everything looks fine.

Device: Apache
Rev: 1.00
RUU: NoID
Carrier: Telus

After the build completes (a few minutes) i put the device into bootloader mode and connect the USB at which point the screen changes from serial to USB. GREAT.

On my desktop the Apache ROM update utility is running, i hit NEXT. On the screen that says "Your device is about to be updated from...." all fields are blank. "To..." again all fields are blank. I hit UPGRADE hoping for the best and only a few seconds later it says it's done.

I hard reset, poke Y and hello WM5... just where i left it.

Any ideas why the ROM isn't uploading?

Thanks!
Junkmale53