Quote:
Originally Posted by rorytmeadows
I like your style! However, since most phones are PDAs/Smartphones, then by logic, most of their users are not all that savvy and thus, might not have an established preference for brand. I'm sure my fiancee's next phone will be a smartphone, but she has no preference for Android or Windows Mobile and she won't get an iPhone because she'll know I'll leave her because of that. If Microsoft just puts their phones out there and advertises advertises advertises, most likely people will buy them.
Now if we can just hope, Jerry Seinfeld is not the one to sell these phones.
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Now before I begin just have to say that the ideas I am about to present are my own and may not be a reflection of the segment.
Now that I have cleared the air a little bit, I have to say that I firmly believe that users are becoming vastly more savvy and more in touch with the technology around them.
However, with that being in said it also seems that they still seem to buy what is fed to them and certain types of devices attract certain types of buyer, just look at why has the "mytouch". Its all young females because of the branding and design of that product. Just as the droid is a decidedly monolithic and masculine device.
So the consumer is going to go after and buy what they are told fits their "life style".
Just like cows to slaughter they will be led down the sending trough and ultimately meet their "demise" with the carrier that supports their device. Thus ending their days on the pasture of the open market.
And because of this people are more likely to stay with their carrier out of satisfaction with the service rather than the device itself. The novelty wears off and you will only remember the dropped calls or lack thereof. If you are satisfied you will stay with your carrier and renew with a new phone from them. So really the average consumer can only enticed about once every 4-6 years.
Of course this only applies to the average person and not the tech savvy gadget hunters like us.=D>