[enso]

Sprint has been aggressive lately with their release of new phones and refresh of their phone plans.

However, they are still distinctly at a disadvantage to AT&T and Verizon and their announcement is not big, it will not drive inflows.

Verizon has the most reliable network (perhaps open to debate). AT&T has the Iphone and is aquiring new spectrum to improve their coverage.

Sprint needs to be more aggresive on phone pricing, the initial up front costs of phones impacts the consumer market greatly. The majority of American consumers purchase phones based on up front costs.

Give a consumer an option of a $99 dollar phone vs a $250 dollar phone and they will choose the $99 even if the long term costs are greater with the $99.

Aggresively market the Pre, Hero, touch series at aggressive pricing and you will stem the outflows and maybe even see inflows.