Location aware apps you love

[Yibrushn]

So Wired has proclaimed this the year of the Location aware apps.
http://www.wired.com/gadgets/wireles...2/lp_guineapig
I bet our phones are just as location-aware as android and iphone(icrap?)

aside from the obvious live search and google maps what else are we using?

Compilation of program suggestions
gpsToday - http://www.geoterrestrial.com/
gippos - http://gippos.com/ (not much use for it but it's kinda cool)
beeline gps - http://www.visualgps.net/BeeLineGPS/
Trackr - http://www.trackr.eu/
Palringo - http://www.palringo.com/
Pocketwit - http://code.google.com/p/pocketwit/
Latitude from Google - http://www.google.com/latitude/