Quote:
Originally Posted by JQuill
This honestly does not surprise me....they came out with a complete company image overhaul not too long ago by going with their current yellow / black color scheme and logo...the ONLY reason businesses do that is if they absolutely HAVE to, not because it was a good idea that helped a little bit, they needed to or they would be done for, nobody does a complete image overhaul (which can cost a company the size of sprint tens of millions of dollars if not more).
After the image overhaul, and more recently, we saw them shift directions in the type of service provider they wanted to be...the provider of workhorse phones, the first of which was the (i know...gross) Instinct, which saw minor success, and now their most recent marketing which furthers that type of advertising, with the Ads featuring Dan Hesse...however the ads are not promoting the new windows mobule workhorse phones they are promoting their texting, phones like the new Samsung and Pantech.
To me it looks as though sprint saw little success with promoting POWERHORSE phones like the Instinct (which they thought was the right move because people want more and more out of a phone these days) and in tern decided not to promote their new line of WM phones
....And my main point....the biggest proof I see that sprint failed at promoting themselves as the powerhorse phone provider.....
It would make perfect sense, IF the Instinct sold as well as they wanted to...to then move into promoting their new line of Windows Mobile phones...Introduce the market to smartphones with the Instinct, and then when that succeeds start promoting the upcoming (and now current) windows mobile phones like the Diamond and Pro for the knockout punch and corner the market with these awesome smartphones....but the Instinct didn't sell as well as they hoped...so now they don't even advertise for their new line of windows mobile phones because the Instinct failed and now they think people want the Texty fruity 12 year old girl phones like the new Pantech and Samsung phones that are in their ads, where there should be advertising pro's and diamonds.
...we all wish they HAD they promoted smart phones well enough for them to sell....but they didn't so now people are stuck with sprint trying to sell them normal texty fruity 12 year old girl phones like the Pantech Matrix....which we all know works out so well for them, because thats exactly what they tried NOT to do by switching gears to smart phones and promoting the Instinct and if that saw success, WM smart phones...but it looks like they are back to square one in their marketing department which totally sucks for business.
PS - ON TOP of all this....a side issue...my friend has sprint, worked for them 4 years ago...hasnt worked for them since...and STILL has a $25 a month Simply Everything Plan...its not THE simply everything but its the old employee plan which gives him over 3000 minutes a month, with unlimited texting and data....he has used it with phone as a modem for all those years without paying anything, just with a hack, and has switched phones / upgraded 3 times....and EVERY single time he calls sprint they still look at his plan and think he is an employee....he at one time, got called by sprint saying they were taking him off the plan because he wasnt an employee...asked the rep when his contacrt expiration was and she told him she didnt know and would CALL HIM BACK (why?)...and she NEVER called him back, that was the last he heard of it, and that was 2 years ago, and still has the plan and never gets **** from sprint.....if it is THAT easy to scam the system, something is wrong with your company.
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I'm sorry to say it, but I believe sprint had the right idea with coming out with a touch screen multimedia phone to compete with the iphone. The problem was that they just signed up with a manufacturer (samsung) that doesn't produce the best quality phones. Subsequently, the Instinct was a big flop. Cheap materials, flimsy, poor screen res, poor UI, no multitap. Just a crappy phone altogether. The general consumer (not to sound arrogant), isn't smart enough to navigate through a windows mobile device. Have you seen any commercials promoting winmo phones lately? The OS is waaaaay to unstable and Sprint would have returns left and right. I first hand saw a tweenage girl come in to a sprint store to exchange her mogul for a rumor!
To put it simply, winmo is strictly for power users that are willing to deal with the soft/hard resets, flashing, cooking, etc... on the regular basis. Sprint promoting these devices would be a waste of money simply cause there would be too many returns because the operating system isn't user friendly whatsoever. You have to be smart (general public isn't) to work a smart phone lol.
Sprint just needs to come with a better phone than the instinct that can legitimately compete with the the Iphone or G1.