[popdog54]

Since the app store doesn't even exist yet I think Microsoft will eventually change this. But I would guess their reasoning behind it is so only the best of the best, fully tested/functioning apps are in the store. Think about how many different WM devices/ROMs there are, not to mention custom ROMs. Not every app works with every device. Where as the iPhone currently has two OS/devices. Every iPhone app should work on every iPhone. People bash Microsoft enough as it is. The last thing they need are thousands of WM users complaining that the app they downloaded from the MS store doesn't work on their device.