Yes... I've soft reset... many a times. However... shame on me for not searching more. I thought my 15 minute search was enough, as soon as I posted this, I think I found the solution. So... anyone else having this problem... here's the fix... I'll report back my findings...
Mods... feel free to delete...
http://forum.ppcgeeks.com/showthread...469#post458469
http://forum.xda-developers.com/arch.../t-446836.html