If most ppl knew the real backend pricing for running the networks it would be shocking. however...I doubt that raising bills $5-10 bucks monthly will effect most of the idiots who come in my store with that same $9.99 ringtone pack they never used and have been paying for the last three years. Most ppl dont even look at the bills. 60% of ppl right now prob pay $20 - $30 buck a month more than they should because they dont pay attention to what they are paying for.
