[MrObvious]

Cell companies make money from you sticking with them and paying a lot more than they need every month. The reason Sprint is losing money is because of inconstent support and bad management and a lack of direction with plans. For $30 a month a SERO limited time offer was a loss for them hence they don't offer it anymore. That's the reason Cricket isn't huge, they don't charge enough to make a decent enough profit to build towers.

Alltel has a decent foothold between both cost of phones and plans, but they are too restrictive of that kind of stuff. One positive though is they make things as stable as possible, but they make the money on the plans because you sign a contract.

Who knows though? Verizon's buyout may bring positive changes. We just haven't seen anything yet.