Sero is or was a great thing but it had to be done the right way with the proper email and yes some got away with it, but now email and our login is required for the plus plans and honestly that should have been the way from the beginning. But phone deals are and should be the same across the board UNLESS extreme cases but a deal just because you want the newest thing out , heck ATT wont work a better deal on the ICRAP phone. BY THE WAY the Diamond is freaking cool and the sad thing is I cant get one til March on my upgrade.