[Lecithin]

my 2 cents...

By announcing/letting the date slip out, this info it could potentially cause a downturn in internet buzz. Right now (at least in our little niche) there is a lot off buzz about when its going to be out, how much it will cost, and whats going to be on it. All this is building up a lot of hype around the product, the more people chatter on about it the bigger the product gets.

If they were to say "Hey everyone its going to be out on August 7th and its going to cost you $50. Oh yeah and here's a spec sheet for you too with Dan's (whatever his last name is) stamp of approval." We wouldn't all be running around causing more talk about it on the internet, and that which we did would simply be threads with titles such as "Only 10 more days I can't wait" and "I'm camping out in front of the Sprint store the night before - Who's with me" And to be quite frank those threads tend to be boring dumb ones that make me think less of a particualr item, not want it.