[martin]

Actually, I wouldn't think they are scared at all of LiveSearch or google Maps. Neither offer turn by turn directions.
As for vzNav being a rip-off, here's what you get for $10/month:
Turn By Turn
Gas Pricing
Traffic updates (in covered cities)
Movie Info (slightly useless IMNSHO)
Place Messaging
Quarterly Map updates
POI

With Garmin & TomTom you have to pay the same price for the same features, except you have to pay additional annually for the map updates, plus you have set-up costs in either software and/or equipment. vzNav is definitely a better value than either of those.

None of the free ones offer the same services as the paid.


I do hope that the GPS comes unlocked, though.