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Old 06-15-2008, 03:22 PM
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Re: Is Instinct going to get the marketing/promotion that the touch diamond/pro deser

Quote:
Originally Posted by akijikan View Post
So I work for a big-box electronics retailer and we sell sprint, verizon and, and att.

One of my buddies did a week of training out-of-town for the mobile section, and he got back and we were talking and I asked if they had mentioned what I view as the windows mobile "iphone killer" (maybe not a successful one, but that's what I see it being offered up as by HTC). He said they talked about the instinct a lot for sprint as an iphone killer but hadn't really mentioned the diamond or pro.

I'm wondering if sprint is going to end up throwing its marketing weight behind the instinct and not really push the diamond and pro very much.

Dude, SprintNextel like is spending $100,000,000 (100 million) dollars on marketing the Instinict. That is the most any company has ever spent on marketing a phone. I do bit think Sprint will spend anything near that on the Touch/Touch Pro when they come out around Sept-Nov time frame. I do not believe that Sprint spend any money what so ever for tv ads on the current HTC Titan aka Sprint Mogul. I have seen some print ads for the mogul but not a lot of them. One problem is most people wont spend 300-400 dollars on a phone that is subsadized and the full price of 600-700 dollars.
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