Thread: WHY does anyone want WP7?
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Old 11-22-2010, 04:09 PM
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AZTECHKA
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Re: WHY does anyone want WP7?
Quote:
Originally Posted by smoove21 View Post
I agree about the os being in its infancy however it had to be done. It wouldn't have mattered if they simply made windows mobile pretty and a little faster. The perception of the os wouldn't have let it succeed. Brand is everything in the world of business. If the perception of a particular product is negative then its more than likely not going to succeed. Word of mouth is what can make or break companies. The last thing they want is people talking about what windows 'mobile' can't do regardless of whether they fixed all it's issues or not. Therefore they changed the name and os and start fresh.
They changed the name SOMEWHAT!!!
It's still WINDOWS... Windows Phone 7.
And they did so due to what you mention in the first part of your statement.
Brand is EVERYTHING.
They could have easily called it the Zune phone and everything would be different and all. But Windows was important and the name remains.
p.
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