Give it a moment... You won't be able to watch TV without hearing about it.
"It's no surprise, then, that Microsoft is expected to
spend at least $400 million marketing the new operating system. TechCrunch reported Aug. 26 that Microsoft and its partners -- OEMs and wireless carriers --
could spend upward of $1 billion on the Windows Phone 7 launch."
This where this came from...
http://blog.seattlepi.com/microsoft/archives/219943.asp