Windows phone 7 is ugly in the video, but ive heard that with W7 HTC devices u will be able to still use Sense, or the Sense look.Also this is an LG device. I personally only use HTC devices anymore and have only used HTC devices for more than 2 years.I find that HTC devices offer more user customizable options on almost every aspect of their devices,from customized UI's to custom roms, and everything in between. The Windows 7 HTC device i looked at had the regular ugly looking windows 7 screen weve all seen, but in an RSS feed article from HTC they talk about a Sense 2.5 looking homescreen skinned to Windows 7 and with all the new options available for Windows 7 it should be very nice. So i think that the look of Windows 7 after HTC and other device manufacturers get ahold of it will be improved upon, especially by HTC and if they can skin the Sense 2.5 look already imagine what they will do in the future. Everyones got to remember that Windows is starting from the ground-up on a completely new and different system. I imagine that after Windows 7 has been available for about 6 months that there will be so many new homesreen shells, new UIs, and lots of new look options and customizations.Give it a chance, but i do agree, Windows 7 is ugly in the video.