To me it is all about knowing WHAT I am paying for. If I truly get an explanation of what the cost are really for I am ok with that and can make a decision.
If I toss another $20 on top and am wishy washy about what I am really paying for I am just a sucker going...Yeah cool I got a new phone i'll pay the $20.
I work for your big box electronics retailer who sees many employees with the EVO who have NEVER had such a device before. Many of us here are phone geeks and want the latest and greatest and have had them and are techies. Now I see employees who have gone from a general slider phone with a touch screen to the EVO, or even people with less of a phone.
I wonder what they REALLY know about the device? They have the EVO pay the extra but some have no idea what the 4G is. They say... It is an EVO it has an 8MP camera and a HUGE ARSE SCREEN.
I am guessing 100% of them if asked what the $10 extra they pay for goes to, will say the 4G. They have no idea about it, nor realize it isn't even available at the moment in our area.
Just some thoughts