Quote:
Originally Posted by gTen
It is the dumbest marketing strategy ever made then..remember they are not making money on sales..they make money on contracts..aside from the $10 fee they dont care if you get an EVO or a simple flip phone...as long as you sign that contract.
That is why when a carrier is happy that things are being sold out..thats just a front..why? because they are loosing millions of dollars just by not having it in stock.
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The fact that they don't make money on sales is a very good point. However, you have to understand that the sale and the contract go hand in hand. People don't join sprint because they are excited about signing a contract, they want a phone. The more excited and anxious people are about a phone, the more likely they would sign a contract.
Sprint's ads about the evo is more abotu the phone than it is about their contract, because they know if people want the phone enough they would care very little about the contract. I would not have signed a new contract with Sprint just because I like their service, I signed a new contract with them because I wanted the Evo, and even though I am paying twice of what I had, I still renewed my contract because I wanted the phone.
If indeed it is a strategy from sprint, then I think it is a pretty good one and it is working for them.