I'm stuck here:

"6) When you select bootloader, it will show you more options. Don't pick anything at this time, just wait. It will read your storage card. This takes about 30secs and there is a progress bar on the top right. It's reading the PC36IMG.zip file you placed on the card."

It's been sitting here for 10 minutes and it's not asking me anything about updating or anything.

Any suggestions?