They're "issuing" a press release about already available products almost a month-and-a-half after the device was released. All the newswires I'm seeing who've picked up this story are claiming these are "new" accessories that have "just been released". If you issue a press release about products even though they've been available for over a month, then others are going to assume that these are new. They're being reported as "new" products "just released". It's just shoddy
PR work to tell people that you've got "accessories" after the fact and sit back and let everyone report them as "new" when in fact they've been available for quite some time.