I am currently on a family plan with (3) lines. My ETF is currently $50 so I am going to cancel my current line and open a new line with the EVO rather than pay more through my $75 upgrade eligibility. With that said:
I just called my Best Buy and a lady said that with adding a new line eligibility, the price is
$199.99 with activation fee.
Of course this is subject to whether or not the associate answering actually knows what the facts are...