[gaudet41]

Ok the only thing Sprint did wrong here was trying to explain the $10 fee because they certainly went about explaining it the wrong way. But the fact of the matter is, as i've said before, they are a public company and need to please their shareholders quarterly. It is not sustainable to provide essentially unlimited everything for 69.99. It only went down this low because of fierce competition. Sprint loses boatloads of money every quarter so they need to raise prices somewhere. Prices need to go up no matter what but instead of trying to justify the $10 fee for premium data experience they should have just increased all plans by 10. In any event as others have said its only friggin 10 bucks. thats 2.50 per week! comeon im sure you buy more coffees than that.