[TheHoard]

I think their logic is since the phone is already selling so well with pre-orders, there's a large enough community of people who do know about the phone and want it to keep demand higher than the currently available supply. Why spend excess money on marketing when you know you already have more potential buyers than product available? I'm sure as time rolls on and supply surpasses demand we'll see more commercials and magazine ads, etc. Fiscally, it makes perfect sense.