Cool, I thought I remembered asurion being the name of the insurance! I think Backup Assistant is free though.
Actually I found it, it is free, I found it on their site:
Backup Assistant is now included with your Verizon Wireless service. There are no subscription fees for the service.*
*Downloading Backup Assistant will require approximately 1 MB of data; standard data charges may apply. Standard text messaging rates apply when you initiate contact synchronization from the My Verizon/Media Center website
Found here:
http://support.vzw.com/faqs/Get%20It...assistant.html