Quote:
Originally Posted by tokuzumi
Maybe Verizon commercials are different in your area, but the typical Verizon commercial has that "Can you hear me now" guy following someone around, and then something witty happens. Then verizon mentions their network is the largest, and shows a picture of a phone, whether it be the Eris, the Palm phones, LG Chocolate, etc, and offers some type of BOGO offer. The HTC commercials were somewhat better, but didn't dive into the device like Apple does with the iPhone, and Motorola does with the Droid.
The problem is, you really can't compare sales of the Eris with the Droid. Verizon pushed the Droid as their halo phone. There was even a banner in Times Square just before launch. The eris was their lower end smartphone, and verizon treated it as such, with regards to marketing dollars. Plus, you can't argue the Droid's better hardware (processor, ram, and Android 2.0 vs the 1.5 on the Eris).
Marketing sells phones. Not keyboards, or the lack thereof.
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And again, you can say the same thing about the iPhone. The marketing campaign over the last 3 years for the iPhone blows the Droid's out of the water.
We can make a reasonable assumption that HTC abandonded keyboards because of the iPhone. Why? Because pretty much all of their devices had keyboards until recently- when they lost their keyboards and also started looking a lot like the iPhone. Way back in the day the PPC-6600 had a keyboard though.
So if HTC is only trying to copy success, then the Droid beat them handily, in a head to head battle, on the same carrier. And if we're going to talk about marketing campaigns, then we also have to mention the iPhone's marketing campaign being the reason HTC got rid of keyboards in the first place.
Speaking of marketing campaigns, the Touch Pro 2 was sold out on Verizon for like a month or 2 when it first released. And that is with no marketing whatsoever, most stores not even carrying the device, and most store reps not even being trained on it. I'm pretty sure the Imagio didn't blow it out of the water in sales- even though the Imagio actually is stocked at all the stores, had a bunch of commercials, and reps were trained on it.