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Old 04-07-2010, 11:02 AM
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Re: one design problem with the evo

Quote:
Originally Posted by tokuzumi View Post
I think they only showed the Eris in one commercial. Same with the Hero. There wasn't much in the way of advertising. The droid took a cue from the iPhone marketing campaign. Show what the phone does, and how it can make your life "better". Although it did it in a more "in your face" type of manly way, whereas the iPhone is marketed to the bubble gum pop masses.
I saw several commercials with the Eris, lol. I saw Verizon commercials with the Eris, and a ton of those "You" commercials with it. In fact, I can't think of a "You" commercial that I saw and didn't have either the Hero or the Eris (until recently they started showing those HD2 commercials).

The bottom line is, a lot of people obviously want a keyboard and the proof is in the numbers. The Droid cost more, with the same functionality, and sold a ton more than the Eris.

I think HTC pretty much figured that since the iPhone sold so much, nobody wanted a keyboard. But Motorola has now proven otherwise. And I can recall seeing several Droid commercials where they touted the fact that it had a keyboard too.
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