Yeah, no way to change that from Google Sync. I noticed if I sync my contacts down with push NOT enabled, use the contact changer, then enable push - most of them will stay as first name last name. It really only works right off a fresh hard reset.

Oh, and shubaroo's contact fix is a paid app now, 99 cents. That's some ol' BS if you ask me, so I don't mind sharing it. It's been free forever, but the marketplace changed that. I keep a copy around if anyone may need. It's already been posted in the thread previously.

Edit: Apparently, BS isn't censored. Fixed that.