Using a program called "file explorer extension," you can press and hold on the program you want to be in the programs menu and it will bring up an option to "send a shortcut to program menu." I've attached the program below. Just run the cab and you will have a few new features in your file explorer.
Another way to do it would be to just copy the .exe or make a link and paste it in Windows>Start Menu>Programs. File Explorer Extension is a nice program and I would recommend just using that.
fexploreext.CAB