[1999TL]

I understand your point that studies are not respected if it is not in a journal. Those are for PEERS in the respective industry. :LET ME REPEAT. I am talking about the issue in this topic that I clicked. So this is right up my alley. I was an undergrad science major but I went with an MBA for grad school. Since this was an HD2 discussion that veered off onto the comparison of data speeds with different carriers and technologies, I was simply referring to the fact that studies can be manipulated for advertisements. When a firm wants to place an advertisement, do you think they will do a study and then submit the results to only one journal (since you already know that most journals only allow you to submit your study into one journal with the risk that it may not even be published) and wait for 6 months to a year to get a reply. That's not how it works in business. They need speed to market. For example in ATT's ads, they had to answer Verizon's highly effective ads stating that Verizon has 5x more 3g coverage than ATT. All of their claims are not in a journal.

Anyways, I'm done. YOU are the one that corrected my statement. However, YOU should have qualified your statement and said that studies can't be manipulated if you want them published in a journal. I was keeping my statements on topic to this thread. You were thinking in your own little box. Like I said, I still stand by my original statement. But I also agree with yours. A study that has manipulated numbers will not get published by a respectable journal b/c of flawed methods.