Quote:
Originally Posted by 1999TL
I was going to agree with you and say that word of mouth can even be better than all these "studies". Then, I saw your last sentence and just grinned. Any study can be manipulated to get the most favorable results that the observer wants. NOT FACT.
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The misinterpretation is in the reader. Data cannot be manipulated that way, but it can be presented differently. I'm running into that right now with my thesis, which the results don't support my hypothesis, but they are still important. It's the media that takes stories and goes whacky with them or the reader that doesn't know what to look for that misinterprets data.
Case studies are a perfect example of how things get twisted around based on perception.