Really.....I will look again!!!
OK....I see what you mean...that is for the actual software, on the main page, about half way down, you see:
Installation Instructions
Before you can use the program, you must setup an account at Schedules Direct. This is what allows the program to get the actual listing data.
http://www.schedulesdirect.com
That is to import the raw data to the app, this is what you subscribe and pay for.