Interesting article, and unfortunately, it's fairly true. I love WM (have for the last 4+ years), and would never switch to the iPhone, simply because I really feel our PPC's are so much more capable. However, it does bug me (and I think this is an important point made in that article), when you see company's advertise apps for the iPhone.
I go into Chipotle, and they have an iPhone ordering app (no love for WM). Sppedtest.net - app for iPhone (no love for WM). They made a good point saying an iPhone app works across the board, whereas creating an app for WM, there are far too many variants. Touch screen version, non touch screen version, qvga, vga, wvga, qwvga... ever try to play rat splat on a Treo? the bottom gets cut off. Ever try to play VGA on the TP2? you get black bars.
As "simple" as the iPhone is, that's it's main feature. It's simple and just works. Mainstream doesn't do complicated. No cab files to deal with, regedits, WVGA fixes, app porting... But I guess that's also why we love our phones, because it is more capable, more functional. We can handle "complicated". I just wish it was more convenient for developers to make apps for our phones.
My $0.02
