MediaFlo is actually a form of network broadcast, transferred seperately from standard data transmissions.
MediaFLO Technologies Charter
MediaFLO Technologies, a division of Qualcomm Incorporated, is leading the international marketing and deployment of MediaFLO networks worldwide through enabling the creation of MediaFLO Service Operators.
MediaFLO Service Operators utilize the MediaFLO System to aggregate content and deliver the mobile media service to market via the MediaFLO network in order to provide consumers with a rich, compelling, and interactive mobile media experience.
http://www.mediaflo.com/
FLO TV Incorporated
FLO TV, a division of Qualcomm Incorporated, aggregates and delivers premium, TV-quality entertainment and information services to mobile devices over its dedicated nationwide wireless network across the US. Based in San Diego, California, FLO TV is a wholly owned subsidiary of Qualcomm Incorporated and is working with wireless operators and national content providers to deploy wireless multimedia services based on MediaFLO technology.
http://www.flotv.com/