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-   -   Sprint Announces Cell Tower Triangulation Enabled MS Live Search (http://forum.ppcgeeks.com/showthread.php?t=8688)

tannis 09-18-2007 10:45 AM

Sprint Announces Cell Tower Triangulation Enabled MS Live Search
 
I've been looking for this thing does anyone know where this is and if it's compatable with our beloved 6700???


SEATTLE, Sept 17 (Reuters) - U.S. wireless carrier Sprint Nextel Corp said on Monday it would offer a new Microsoft Corp Web and local business search application on its phones using a technology that pinpoints a caller's location.

Starting on Tuesday, the number-three U.S. wireless company will also offer customers a download of a new voice-recognition search product from Microsoft to allow users to find local businesses by simply speaking into a handset.

It is the first offering from a wireless carrier to use the speech technology and voice database Microsoft acquired when it bought Tellme Networks this year for about $800 million.

Sprint's upgraded offerings from Microsoft's Windows Live represent the next stage of their partnership to cash in on advertising from a budding mobile Internet search market.

The location-aware mobile search allows cell phone users to search for businesses close to their current location without typing in street addresses or zip codes.

"It's not single-handedly going to unlock the potential for local mobile search, but it's certainly a step in the right direction," said Greg Sterling, founding principal of research firm Sterling Market Intelligence.

Internet heavyweights Google Inc , Yahoo Inc and Microsoft are racing to strike alliances with handset makers and carriers all around the world to provide a host of ad-supported services, including search.

After seeing how lucrative Web search has become, Internet companies are targeting the mobile search market because of the number of handsets in the world and the "relevance" -- crucial to how much advertisers will pay -- of advertising delivered to a device found in almost everyone's pocket.

Sprint customers will find a new Windows Live search bar on Sprint's menu page when they access the Web. It will let users search the Internet, local businesses and Sprint's own network at once.

The location-aware search allows a user to type "coffee" to bring up a list of nearby coffee shops. Using voice search, a user can just say "coffee" and a list of results will appear.

Sprint finds the whereabouts of its customers using mobile phone towers to narrow down the user's location to within about 100 yards in densely populated areas. Sprint customers must first give permission before the feature is activated.

Sterling said the new search products from Sprint and Microsoft represent an accelerated improvement in terms of user experience, a key facet to building the necessary audience to drive advertisers to pay large sums for ads.

The new services will be available on most Sprint phones and at no additional cost to Sprint data subscribers.

InsaneJester17 09-18-2007 12:42 PM

Sprint Live Search
 
Anyone know if this will work on the Mogul? I know we have Live Search but will the cell tower triangulation work? Any idea how to get it? thanks!

http://www.engadget.com/2007/09/18/s...d-live-search/

jamesus 09-18-2007 12:48 PM

The Mogul does not look to be one of the supported phones...ugh...

InvincibleLiving 09-18-2007 12:52 PM

where is the link for download or a full listing of supported devices?

InsaneJester17 09-18-2007 12:58 PM

Wish I knew... Bah!

CozBoogie 09-18-2007 03:05 PM

Sprint Announces GPS Enabled MS Live Search
 
fyi....

http://www.engadget.com/2007/09/18/s...d-live-search/

late,
Coz

Pibe38 09-18-2007 03:14 PM

It's not really GPS enabled... it uses cell towers to triangulate the position. And even though AGPS uses cell towers, I don't think we are there yet.

Also, from that list of devices that support the voice commands, I don't see this available for our devices, but we can only hope.

EDIT: I merged another existing thread on this topic as well.

edraven 09-18-2007 03:18 PM

where's the download link?

Pibe38 09-18-2007 03:22 PM

There isn't one. As of right now, this is not for our devices. I went to the Sprint mobile site and the Vision site on my Mogul and there are no links or even a Windows Live Search bar as stated on the article.

However, from reading comments on the Engadget article, users with other phones (Samsung A900) that are not PDAs get a message that there's an upgrade happening on the Vision site.

This leads me to believe that only phones like the RAZR, A900, etc. will be able to use this application. Something tells me this will be rolled out as J2ME first and then maybe we'll get a WM version.

Keep in mind we already have a Live Search WM app on our devices, and even though it cannot triangulate our position with the nearby cell towers, they may not see WM users as a priority.

I hope I'm wrong... but this is usually how it happens :(

jamesus 09-18-2007 04:06 PM

Quote:

Originally Posted by nautica2450 (Post 89248)
where is the link for download or a full listing of supported devices?

It is mentioned in the Engadget article.


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