Where's the marketing?
 

I see MS has big plans of selling tons of wp7 phones but where is the marketing, The phone should be out later this year but i see no commercials or advertising anywhere. I believe thats one strong point for apple they have a strong advertising department.

But it seems to me that things are being rushed for the debut of the WP7, hopefully this phone will run smooth and everything works at your touch without any hesitation.

Re: Where's the marketing?
 

They can't fire up the commercials too early. They would get the general public excited about it and then find people losing interest because they can't yet buy one. For the geeks of the world and people generally interested in new things, Microsoft has the web site. It is very active and it is directed at the leading edge buyers. Apple doesn't kick in the hard sell until the product is at least a month away from purchasing. Apple does the early pings to stoke interest with the fanboy club just as Microsoft is now doing with the web site.

Re: Where's the marketing?
 

i think when time is right there will be lots of tv time but its too early yet, there are commercials just not in us but you can visit wp7 gang thread to see there are some ready to go and lots of vids on apps/games ect. we posted.

Re: Where's the marketing?
 

I am interested to see what they do advertising wise, when the time is right. I hope they really kill it, but only time will tell. Any good links to commercials D?

Re: Where's the marketing?
 

my thread has lots, lemme fetch some.

http://www.youtube.com/watch?v=5q-HtdW03Zs

http://www.youtube.com/watch?v=KoAaVB-lJ4s theres more in my wp7 gang thread.

Re: Where's the marketing?
 

I like the second commercial :) That thread is to big for me to try and look through! Thanks for the links.

Re: Where's the marketing?
 

ya i agree, first one wont be that long i hope.

Re: Where's the marketing?
 

They may have spent so much on settling cases and on attorney fees that they need to save up for marketing...

See the last couple of sentences...
http://www.theflyonthewall.com/perma...;MSFTid1196881

Re: Where's the marketing?
 

The phone is now supposedly coming out here in November. So it wouldn't make sense to start advertising until at least September for that. But realistically they could start the "viral campaign" attempts two months out and then a month out start pushing it hardcore via commercials and ads. This is a marathon though, not a sprint so they're obviously focused more on long term success as opposed to a big opening and huge drop.

Re: Where's the marketing?
 

Recently there have been articles about the marketing of the phone. I don't remember the dollar amount but it will be one of the biggest if not the biggest campaign Microsoft has ever executed. When it starts it will be impossible to watch a TV program without seeing a commercial about the phone. Fasten your seatbelts because this is going to be one monster campaign.

Re: Where's the marketing?
 

That's interesting since they really never even advertised their PC OS a ton...and advertising for winmo was non-existent except for what tmobile did with the HD2. Time will tell..

Re: Where's the marketing?
 

Well, remember, Microsoft does not make PCs, they make software for the PCs, when a new OS comes out (check Vista and Windows 7), they spend big $$$ on advertising. Are you telling me you don't see any of the Windows 7 ads on TV ? You must not be watching TV.

Microsoft normally leaves the advertising to the vendors, as MS is not going to pay to sell companies hardware. It is the same for PocketPC and Windows Moble (pre 6.5)

As for the discussion on hand...

This will make or break Windows Phone 7, Microsoft needs to go big or go home here...

They need to promote, Business, gaming and facebook etc. They need to play on everything Apple and google has done but, better.

If MS gets this wrong...bye bye WP....

Re: Where's the marketing?
 

Give it a moment... You won't be able to watch TV without hearing about it.

"It's no surprise, then, that Microsoft is expected to spend at least $400 million marketing the new operating system. TechCrunch reported Aug. 26 that Microsoft and its partners -- OEMs and wireless carriers -- could spend upward of $1 billion on the Windows Phone 7 launch."

This where this came from...http://blog.seattlepi.com/microsoft/archives/219943.asp

Re: Where's the marketing?
 

Windows 7 - $1 billion to rehabilitate the brand

BP - $93.4 million to rehabilitate the brand after causing the largest disaster in the history of mankind: http://www.newsinferno.com/archives/23537

Frankly, I would bet the odds are better I'll buy BP gas over every buying a Windows phone again.

Re: Where's the marketing?
 

Yep, just through a boat load of cash at the problem.... They might not grab #1 any time soon but, as long in the first 6 months they can get number 2 or 3, they'll be ok...

Windows Mobile was once one of the greatest phones out there, it's funny how you move your resources in another area, almost forget one market and how much money you need to spend to get back in....

Re: Where's the marketing?
 

Gee, just think what they could have become if they just sent the billion dollars directly into development for fixing WM 6.x a few years ago. They COULD have been been top dog by now instead of the runt of the litter.

Re: Where's the marketing?
 

I agree but, instead of dumping money into WM, they just kept the same model but, it hit their target market. Mostly corporate people are where WM is pretty big as Apple does not even really touch this market. It's between blackberry and Microsoft for that croud.

Apple really opened the doors, because the "smartphone" started to become accepted by everyone, not just business or hobbiest (like us).

When Apple started selling tons of them, then with the Apple store selling tons of apps, they started the path that everyone will follow, Android did and Microsoft is too with WP7...(and started with 6.5)

Everyone else takes 2-3 times before they get it right, Microsoft it takes 7.....

Don't worry about the marketing thing, this fall (within a month of release), you won't be able to turn on a TV or radio with out hearing something about WP7

Re: Where's the marketing?
 

I can't wait for the lame "WP7 Launch Party" commercials...

Re: Where's the marketing?
 

Know what, me too, kind of. Only to find out that Verizon won't have any phones at launch just to piss me off more with them... (or have the worst phone available).

Still thinking about moving to AT&T...They always have cooler phones...(excluding the iPhone)

Re: Where's the marketing?
 

I would think about moving to AT&T, but I am on Sprint's Sero plan which is $30, it is too cheap for me to leave.

If Sprint takes forever to get WP7 I can just move to Android for another $10-$20 a month.

Re: Where's the marketing?
 

I'm gonna start pitching Microsoft some SuperBowl commercial ideas.
That way I can get a chunk of that billion.
p.

Re: Where's the marketing?
 

That's probably the only way people might see a commercial in 2011. Who doesn't have a DVR or TIVO with the 30 second jump--fast forward button. If you don't then it's unlikely a smartphone will even appeal to you since it's more of a novelty then a necessity for the non-tech geek.

The only time I go out of the way to see a commercial now a days, IS during the SuperBowl.

Re: Where's the marketing?
 

You will have to pay $10-20$ anyways..no way is Sprint gonna allow WP7 on regular SERO...

Re: Where's the marketing?
 

Still waiting to see something on TV...Yea, I have a DVR but, I won't use commerical skip, as I do use the 30 second sikp, I will stop for something that interests me, and still stop for all HTC ones, as long as I have not seen it 30,000 times already...

Re: Where's the marketing?
 

goto the movies, secret cinemas are pushing wp7. video included in link.
Windows Phone Reviews, WP7 News

Re: Where's the marketing?
 

heres one from at&t
HTC Mondrian stars in leaked AT&T ad campaign, jump-kicks lesser smartphones? (video) -- Engadget