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From what I see, thats ONLY with a specific plan.

"Only show me plans where my phone price will be FREE "

is a listed option.

Also found this if it formats right... (it didn't format right!)

This is an option that starts at $30 a month. So yes, it's legit but if you chose the unlimed plan ($99 a month) plus the required data plan ($30 a month) your monthly total is $129.99 but yes, the phone after rebate is free.

"The retail value of this purchase is $509.99 -- Your discounted price is $99.99.
You are eligible for mail-in rebates totaling $99.99 -- After rebates you pay only $0.00.

**AT&T will bill you $36.00 for activation on your first bill,
and $129.99 per month (plus taxes & fees) each subsequent month."

About Blackberry/PDA Smartphone Features from AT&T


Price of your phone requires that you maintain one of these data features for six months. Browse the Internet, access and manage your personal e-mail from up to 3 accounts, even use your phone as a modem! PDA Data features for your Blackberry, PDA or Smartphone are the key to making your smartphone, well smart. Without them you're just carrying a keyboard!
Feature PDA Personal PDA Personal Bundle PDA Personal with Tethering
Monthly Fee $30.00 $50.00 $60.00

Internet DataUnlimited data usage for PDA's and SmartphonesUnlimited data usage for PDA's and SmartphonesUnlimited data usage for PDA's and Smartphones w/tetheringCellular VideoUnlimited Cellular VideoUnlimited Cellular VideoUnlimited Cellular VideoText MessagesNoneUnlimited messagingNone