I just hope they will last! I hate the big 3 as much as the next guy here in Canada and the oligopolistic hold they have over the wireless telecom market (and cable/sat for that matter!!!).
I foresee the big 3 trying to undercut the new guy and either driving them out of business, or to a point where one of them can buy them out! Who has the bigger / deeper pockets??? I realize Globalive has some hefty investors, but who's to say they won't look to make a quick profit should one of the big 3 try and buy / squash Globalive