10 mins max, including the hard reset time. It takes me way longer to prepare my ROM though. I use Calkulins kitchen and add in and set up mostly all of my settings. I use SKTools to back up all of my .regs that are important, like the way my tabs look, and my weather locations. Then use OEMizer to make an OEM of them and cook em in. I make OEMs of all the programs I want to install too. I don't use UC at all really. The only thing I do extra is set my e-mail up and restore my contacts with PIMBackup.